Benefit “They’re Real!” Push-up Liner is a long-wearing, water-resistant and easy-to-apply gel eyeliner in a push-up pen format with a super-soft, AccuFlex tip. It is also paraben free, vegan-friendly, non-comedogenic and latex free.
This product was released on 27 June 2014 and the Benefit “They’re Real!” Push-up Liner advertising pamphlet lists three reasons why it’s a beauty breakthrough:
1. The waterproof matte black gel formula doesn’t smudge, budge or dry out.
2. It’s a gel liner in a pen!
3. The innovative AccuFlex tip makes it beyond easy to get close to your lash line!
Their pamphlet goes on to state that the custom AccuFlex tip has a soft, angled edge that glides easily across the curve of the eyelid, drawing an easy line with maximum control from every angle; has a wide, flat guard that gently pushes lashes aside, so you can get closer to the lash line and the wide base provides a more stable application.
But does the push-up liner actually live up to all of this?
To apply the liner, twist the base twice and work immediately, as it will begin to dry in about 30 seconds and once dried, it can start to clump and flake (the first time you use the pen, you may have to twist it a few times before gel appears on the tip). Twisting the pen twice delivers the perfect amount of gel to the tip. One click is not enough to complete a line and three clicks produces too much gel, which becomes messy to work with.
The AccuFlex tip did make it really easy to get close to the lashline and yes, the tip did glide easily over my eyelid and I had more control than when using a gel eyeliner with a brush. But the gel formula in this pen dries really fast, leaving no room to fix mistakes and if you do try to go over areas where you want the line to be a little thicker, the pen pulls off the product that is already on your lid, leaving patchy, flaky sections. The AccuFlex tip does take a little getting used to, so if you have already bought this product, don’t give up after the first attempt!
Once applied, the gel is truly long-wearing and water-resistant! It lasted all day without smudging or smearing, but it was also really difficult to get off, as cleansing wipes and oil-free make-up removers don’t work. You need a remover that is oil-based (Maybelline’s Eye & Lip Make-up Remover, the blue and white duo phase one, works really well). Benefit does sell a “They’re Real!” make-up remover, but if you don’t have this on hand, the Oil Cleansing Method works too.
Personally, I’m not overly impressed with the consistency of the gel in the pen, as coverage is not always even and smooth which makes it difficult to get a crisp, sharp line without patchy areas. In order to fix this, you need to go over it with a liquid or ‘pot’ gel eyeliner. Instructions from Benefit tell you to remove the little orange tip protector (stopper) and discard it, but I was advised to keep it and replace it after each use to prevent the gel from drying out and going hard in the tip.
The idea behind the pen is really innovative and the AccuFlex tip is great to use, once you get used to it, but I feel that the formulation of the gel needs a little more work. This would be a sensational product if the gel had a similar, smooth consistency to the long-wearing gels that come in pots. A smooth, even application with a little more time to get lines the desired thickness before it dries.
To sum this up:
|Long-wearing & water-resistant||Difficult to remove, need oil-based remover|
|Economical, no waste||Can dry out in tip if orange stopper is not replaced|
|Deep, matte black||Coverage is not even & smooth|
|Easy to get close to lashline||Dries really fast, no time to fix patchy areas|