L’Oreal Paris Rouge Signature Ink in ‘I Explore’ is a deep pinkish-brown nude colour.
I’ve never used an ink lipstick before, and I was really surprised at how lightweight and lovely this felt upon application. I immediately thought to myself, “I want to replace all my lipsticks with these, in every single colour!” Two hours later, and I’d changed my mind. The colour had faded and worn off completely, without me having had anything to eat or drink in between application time and then.
L’Oreal promises “A collection of ultra-matte lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise; long-lasting no longer means a thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft-matte finish.“
Yes, I loved the lightweight feel and the soft matte finish that didn’t dry my lips out, and it has a nice smell too, but this product is in no way long-lasting. It requires frequent touch ups (almost every 2 hours) even if you’re not eating or drinking. It smudges and transfers onto mugs and glasses, or if you accidentally brush your hand against your mouth, and wears off without leaving any form of stain on the lips. This may be different with a brighter or darker colour, but this nude colour had absolutely no staying power whatsoever.
I thought that maybe I had applied too much after the first attempt, so the next time I experimented with a single swipe. Then with just a swipe on the bottom lip before rubbing my lips together to transfer and spread the product. No matter what I tried, I just couldn’t get this lip ink to stay on without fading away.
Sadly, I’m really disappointed. After the lovely experience of first application and how smoothly it went on, how lightweight it felt, and how wonderful it looked, it just didn’t last. As lovely as it feels, I don’t think I’ll be replacing my current lipstick collection with these. I prefer my lipsticks to last longer than two hours.
If you do want to give L’Oreal Paris Rouge Signature Ink a try for yourself, they’re available from Farmers, selected supermarkets, pharmacies and L’Oreal stockists.