I bought this mascara expecting to end up with noticeable, vibrant, deep blue eyelashes but I ended up with an understated blue that was only noticeable in sunlight or under fluorescent lighting. In natural daylight and other lighting my lashes just looked like they were a soft black colour.
The black 13.1 ml tube contains a rather intimidatingly large, fat mascara wand with short, spiky bristles that I find very difficult to use without accidentally sticking the brush into my own eye at least once each time I use it. When I’m not in a hurry, I prefer to use a disposable mascara wand instead.
Max Factor False Lash Effect in “Deep Blue” does deliver on its promises of giving a natural look with individually coated lashes. It doesn’t clump and washes off easily with a foaming cleanser and warm water.
I’m not sure if I would purchase “Deep Blue” again, as I really wasn’t impressed with the depth of colour and don’t really like the size of the mascara wand but these are just my personal preferences and aren’t a bad reflection on the product itself. The actual consistency of the mascara is great but there are a few others out there who make coloured mascara, so I may give one of those a try. Some other brands include Almay, Benefit, Blinc, Collection, Chanel, CoverGirl and YSL to name a few (Maybelline Great Lash had a limited edition range of coloured mascaras at one stage, although I’m not sure if they’re still available).
Max Factor False Lash Effect is available online and at selected department stores.